Already while ago I was conducting a little research on the effectiveness of video and moving images in general. In the process I came across studies that showed people remember merely 20% of what they hear, and only 30% of what they see, and an incredible 70% what they hear and see. With this in mind, it’s no wonder why video is such a powerful communications tool.
That said, it appears that also Google loves video.

“A video is 50 times more likely to rank on the first page of Google search results than any other content. It is therefore imperative for every product, brand, and marketing campaign to have a social video element.”
Dr. Silvia Pfeiffer, Vquence’s CEO and former CSIRO research scientist

via Examiner.com

Moving image is the King!